Image of a group of men sitting around an animal they hunted


Representing professional guides and outfitters and promoting New Brunswick as a premier destination.

New Brunswick has an adventure for everyone

UGONB is dedicated to public awareness on behalf of a world-class industry. Not exclusive to hunting and fishing, but embracing all aspects of services offered. Our goal is to promote the best that New Brunswick has to offer.


Situated between the Gulf of Saint Lawrence and the State of Maine, New Brunswick is the only province that offers the opportunity for Moose, Black Bear, Whitetail deer, Wild Turkey as well as Waterfowl, Predator and upland game. The whole gamut awaits you here!


With its extraordinary offering of magnificent river systems and lakes, combined with a multitude of species, New Brunswick offers an opportunity for world class fishing that is second to none.

Outdoor Adventure

Every aspect of all that New Brunswick’s outdoors has to offer awaits you. Whether it's kayaking, canoeing or tubing, our bays, rivers and lakes are beyond compare. Hiking along the Appalachian trail, traversing an extraordinary trail system by ATV or in the white gold by snowmobile - the adventure of a lifetime is at your fingertips!


Many of New Brunswick’s outfitters have been in business for decades. Organized guiding has been a constant in New Brunswick for over 100 years, with many high profile sportsmen returning year after year. Some notable sportsmen include: Babe Ruth, Ted Williams, George Bush, Johnny Cash and many more.


Hunting, fishing and outdoor adventure awaits you on the east coast of Canada. With opportunities for multi-species and multi-sport packages, nothing compares to New Brunswick.

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Two men fishing, one is pulling on a fishing rod and the other is attempting to catch the fish with a net


With 83% of its land mass being forested, 2500 lakes and over 60,000 kilometers of rivers and streams, New Brunswick offers incredible opportunities for outdoor adventure. Hunting, fishing and recreation are ingrained in New Brunswick culture, which lends itself to true maritime hospitality that is unmatched throughout the world. Many visitors return time and time again and create long-lasting relationships with the locals as well as our outfitters and guides.

Drone shot of a valley with a lake and mountains in the distance